As with many other products ice cream packaging must combine strong visual appeal with good product protection. High quality packaging will make your product last longer, sell better, and improve brand recognition.
While a lot of customers purchase ice cream on impulse, the appeal and brand image become one of the biggest factors for ice cream manufacturers. In this situation the design and high quality of the product packaging becomes vital to driving sales and staying ahead of the competition.
With shrinking marketing budgets and smaller margins, advertisement moves from the TV screens and billboards to the shelves of the supermarkets. On-shelf advertising is much more effective, too, as the amount of time between the ad and the decision to purchase is minimal – thanks to the right choice of ice cream packaging, as it helps your product stand out among others, informs the customers, and conveys company message.
There is an ample choice of composites for ice cream packaging. Uniflex experts will take multiple factors into account to choose the best combination that suits both your packaging needs and your vision. Every packaging solution is created individually, so please keep that in mind for the schemes demonstated below.
SCHEME 1. Packaging based on transparent and metallized polypropylene films offers high protection for the chocolate coating – the thin layer of aluminum foil provides good insulation from the environment, greatly improving shelf life and design options.
SCHEME 2. Pearl-white polypropylene film is ideal for ice cream packaging: it has a porous foamed structure, which is light and looks extremely white, allowing for unrestricted design concepts.
SCHEME 3. This is a single-layer laminate. Oriented transparent polypropylene film is used to emphasize the attractiveness of the product.
With multiple options for customization and personalization Uniflex provides ice cream packaging that is ideal for promotions, advertising campaigns, and better engagement with your customers. Use promo codes, personalization options, or any other changeable information on the packaging.
Another great technology to improve your packaging is Cast&Cure, a holographing method used to make your packaging more vivid and more engaging for the customer. Cast&Cure can also be used for forgery protection, defending your brand from unfair competition. Cast&Cure provides an ample selection of holographic and glazing patterns (images, text, iridescence all over the package), so your packaging is guaranteed to look gorgeous!
Learn more about Cast&Cure, HD Flexo, Full HD Flexo, Metalflex, Multicolor, and digital printing technologies and how we can print bright and detailed images making your packaging stand out on the shelves.
Uniflex experts have an ample experience developing effective flexible packaging for ice cream and other frozen products. Please contact us via the "Get a quote" button or send us an email at firstname.lastname@example.org for a packaging solution adjusted to your needs.